Alitah State
Dreamt by entrepreneur, lifestyle influencer and former coach Revelyn Schulz (aka Revie Jane), Alitah State is slow athleisure, with heart. Kinder product that lasts longer. Dedicated to you, and whatever you like to do. Produced in small quantities, Alitah State prides itself on being ethical in its production, whilst also striving to be size inclusive.
We whipped up a launch strategy for Alitah State in just 4 weeks. This project was unique in its execution, as the founder also doubled as the lead content producer. We created a multi-channel marketing strategy, ensuring that all channels were aligned prior to launch. We created frameworks to measure organic social media performance and maximise TikTok as a new channel. Introducing marketing fundamentals such as email marketing flows formed a crucial part of the strategy. The first capsule collection was a huge success, with pieces of the collection selling out within hours of launch.
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Comprehensive, multi-channel marketing strategy focussed on harnessing existing social media channels to drive database growth and sales.
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An ecommerce marketing lens applied to existing founder creative direction, to ensure all assets produced were suitable for multi-channel use.
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Strategic advice on how to produce content to drive awareness and sales, broken down by each marketing channel.
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Identifying exactly who the Alitah State target audience is, in order to ensure that the marketing strategy aligned with each persona.
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Business marketing fundamentals on TikTok, backed by tried and tested formulas to drive viral growth.
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Best practice ecommerce marketing tactics were implemented, to ensure that the website was optimised for conversions.
“I was overwhelmed with decision making in the lead up to launching my activewear label, but Kim came in and streamlined everything marketing. From newsletter strategies, to influencer research, it was clear from the get go - Kim knows her stuff when it comes to the world of marketing. She was also able to identify the areas I needed to outsource and even help me find freelancers to assist in those areas. Kim provided clarity and confidence when I was feeling uncertain. Her professionalism and commitment to our launch was unmatched. Overdelivering in many ways. I am so glad I decided to invest in Kim as my marketing consultant. ”